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SophomoreFodder
 
Group: Forum Members
Last Login: 7/14/2008 11:28:31 PM
Posts: 150, Visits: 461 |
| | Project Name: E-Brew Project Description:E-Brew is an online brew on demand service. Users determine what the recipe they want and how big a container they want. Each keg is then hooked into a password protected module that allows the user to control pH, temperature and a few other important variables. When the batch is done they have the option of having it bottled and private labeled for an extra fee. Money is made off of the sale of ingredients, renting keg space and other add on services (like bottling). There is also be a community of talking about brewing and other issues facing home brewers.
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Fodder Chief
Group: Administrators
Last Login: 3/4/2008 5:30:47 PM
Posts: 179, Visits: 845 |
| | Of course, no self-respecting home brewer would be caught dead using this type of system. They just don't have control over all of the variables, such as how they sterilize the containers they use. I assume in your system that you would offer a select of ingredients to choose from, but I wonder if this would be enough of a selection to appeal. What if someone wants to add a special ingredient to create a unique brew? Brewing beer takes longer than most users will accept. Internet users expect immediate gratification. Do you think that might be a problem? Perhaps there is a market for an application for micro breweries to manage or track brewing in progress? Ben |
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SophomoreFodder
Group: Forum Members
Last Login: 7/14/2008 11:28:31 PM
Posts: 150, Visits: 461 |
| | There are 2 markets that I'm trying to tap into by doing this. 1) People who want to home brew but don't want the mess, cost or smells of doing it at home. these are people who are always willing to trade money for time. 2) Small pubs/bars that might like to have a keg of something unique. A throwback to the old days when they had to brew their own beer. Like I've always said, not all my ideas are fully baked.
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Fodder Chief
Group: Administrators
Last Login: 3/4/2008 5:30:47 PM
Posts: 179, Visits: 845 |
| | #2 is a potentially interesting market. My experience with bars is that they don't have the patience for experimenting with recipes. So, why not just open a brewery and private label for bars? I'm sure that's already been done, though... Ben |
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SophomoreFodder
Group: Forum Members
Last Login: 7/14/2008 11:28:31 PM
Posts: 150, Visits: 461 |
| | I haven't dug to deep into the marketing side to address market cap or customers. That is usually in round two of my investigations. The first step is defining a product and service and wither there is a market that would be interested and then how to adjust the offering to address the pains of that market.
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